Overview

This project was made for our junior studio innovation class. We were tasked with picking a dying business and through design and small scaled innovation we create a new design. Helping National Geo graphic reach a wider audience, Geojoy offers a hands-on and interactive experience that goes beyond traditional subscription boxes by using your smart T.V. and augmented reality to facilitate meaningful familial interaction. With Joy, the AI learning assistant will direct the activity and answer all their questions along the way, parents can focus on enjoying the activity and bonding with their kids.

My Role

UX/UI Designer: I worked on the wireframes, interaction, UI interface, ideation, and research.

Teammates

Madeline Bay, Andrew Botkin, Addison Cruver, Sana Baid, Macy McCarthy

Tools

Figma, Figjam, Illustrator, Rhino, After Effects

DID YOU KNOW?

By 2050, 50% of the worlds population will be myopic?

There is a rapid decline of eye health due to the increase of indoor lifestyles and excessive use of digital devices. Children are at risk of developing vision problems at an early age, and therefore through adulthood as the prevalence of myopia is projected to rise significantly in the coming years.

OUR GOAL

To combat the myopia epidemic by empowering parents and their children to prioritize eye health in an increasingly digital age.

The key is taking care of their eyes now with preventation with their children building good vision habits. But how can we do that?

Personalized Eye Care for the Family

The Technology Behind Opti AI Eye Tracking

Using your devices camera to track your eyes, Opti can provide personalized insights to your eye health and vision habits

For Kids

Build better vision habits with the help of your digital companion, Opti

Based on the insights of Opti eye tracking and screen times, Opti Buddy comes to the rescue to help kids implement good vision habits.

Get excited by your favorite rewards

Whether that be by game points, money, or points, parents can set custom rewards to motivate their children while using screens.

Feel great knowing your small changes are making you healthier and making your friend Opti happy

Based on the insights of Opti eye tracking and screen times, Opti Buddy comes to the rescue to help kids implement good vision habits.

For Parents

Monitor children’s health and reward them of their progress

Based on the insights of Opti eye tracking and screen times, Opti Buddy comes to the rescue to help kids implement good vision habits.

Set controls on screen time

Based on the insights of Opti eye tracking and screen times, Opti Buddy comes to the rescue to help kids implement good vision habits.

Watch AI create actionable insights and suggestions to add to your routine

Based on the insights of Opti eye tracking and screen times, Opti Buddy comes to the rescue to help kids implement good vision habits. to help your child’s eye health to give you control

Become alerted of potential vision issues and times to go to doctor!

Based on the insights of Opti eye tracking and screen times, Opti Buddy comes to the rescue to help kids implement good vision habits.

Their health, their eyes, their vision

Seamlessly integrate Opti into your child’s digital routine for healthier and happier lives

The Future for Opti and Reflection

We were very proud of this project, especially with the feedback we got from parents and teachers. I hope to continue developing this project and exploring these edge cases below which I believe will make it more impactful!

Integrating with teachers and classrooms

Classrooms are increasingly becoming more digital, with ipads replacing paper more each year. This gives us a great opportunity to expand Opti into classrooms for greater impact. We have validated our idea with teachers who think this could be integrated especially into private schools that have a spending budget to spend on student wellness

Including adults

When interviewing parents, surprisingly they said they would love something like this for themselves (especially those that experienced eye issues, for example, one man said he gets a lazy eye after being on a screen too long and would love something like opti to guide him when using a screen when to take breaks)

Partnering and integrating with eye doctors

Because parents trust eye doctor recommendations, we thought about creating partnerships with eye doctors. By working together, we can ensure that patients receive the best care possible. Eye doctors can recommend our services to their patients. In return, Opti can bring more patients to eye doctors, fostering a collaborative approach to eye health that benefits everyone.

MORE COMING SOON

Be sure to come back to learn more about this project!

Including our research process, interviewing with TEDx speakers, testing with parents, our full prototypes and more!

Let’s Build Something

Designed and developed by Madeline Bay

Made in New York

Overview

This project was made for our junior studio innovation class. We were tasked with picking a dying business and through design and small scaled innovation we create a new design. Helping National Geo graphic reach a wider audience, Geojoy offers a hands-on and interactive experience that goes beyond traditional subscription boxes by using your smart T.V. and augmented reality to facilitate meaningful familial interaction. With Joy, the AI learning assistant will direct the activity and answer all their questions along the way, parents can focus on enjoying the activity and bonding with their kids.

My Role

UX/UI Designer: I worked on the wireframes, interaction, UI interface, ideation, and research.

Teammates

Madeline Bay, Andrew Botkin, Addison Cruver, Sana Baid, Macy McCarthy

Tools

Figma, Figjam, Illustrator, Rhino, After Effects

Overview

This project was made for our junior studio innovation class. We were tasked with picking a dying business and through design and small scaled innovation we create a new design. Helping National Geo graphic reach a wider audience, Geojoy offers a hands-on and interactive experience that goes beyond traditional subscription boxes by using your smart T.V. and augmented reality to facilitate meaningful familial interaction. With Joy, the AI learning assistant will direct the activity and answer all their questions along the way, parents can focus on enjoying the activity and bonding with their kids.

My Role

UX/UI Designer: I worked on the wireframes, interaction, UI interface, ideation, and research.

Teammates

Madeline Bay, Andrew Botkin, Addison Cruver, Sana Baid, Macy McCarthy

Tools

Figma, Figjam, Illustrator, Rhino, After Effects

DID YOU KNOW?

By 2050, 50% of the worlds population will be myopic?

There is a rapid decline of eye health due to the increase of indoor lifestyles and excessive use of digital devices. Children are at risk of developing vision problems at an early age, and therefore through adulthood as the prevalence of myopia is projected to rise significantly in the coming years.

DID YOU KNOW?

By 2050, 50% of the worlds population will be myopic?

There is a rapid decline of eye health due to the increase of indoor lifestyles and excessive use of digital devices. Children are at risk of developing vision problems at an early age, and therefore through adulthood as the prevalence of myopia is projected to rise significantly in the coming years.

OUR GOAL

To combat the myopia epidemic by empowering parents and their children to prioritize eye health in an increasingly digital age.

The key is taking care of their eyes now with preventation with their children building good vision habits. But how can we do that?

OUR GOAL

To combat the myopia epidemic by empowering parents and their children to prioritize eye health in an increasingly digital age.

The key is taking care of their eyes now with preventation with their children building good vision habits. But how can we do that?

Personalized Eye Care for the Family

Personalized Eye Care for the Family

The Technology Behind Opti AI Eye Tracking

Using your devices camera to track your eyes, Opti can provide personalized insights to your eye health and vision habits

The Technology Behind Opti AI Eye Tracking

Using your devices camera to track your eyes, Opti can provide personalized insights to your eye health and vision habits

For Kids

For Kids

Build better vision habits with the help of your digital companion, Opti

Based on the insights of Opti eye tracking and screen times, Opti Buddy comes to the rescue to help kids implement good vision habits.

Build better vision habits with the help of your digital companion, Opti

Based on the insights of Opti eye tracking and screen times, Opti Buddy comes to the rescue to help kids implement good vision habits.

Get excited by your favorite rewards

Whether that be by game points, money, or points, parents can set custom rewards to motivate their children while using screens.

Get excited by your favorite rewards

Whether that be by game points, money, or points, parents can set custom rewards to motivate their children while using screens.

Feel great knowing your small changes are making you healthier and making your friend Opti happy

Based on the insights of Opti eye tracking and screen times, Opti Buddy comes to the rescue to help kids implement good vision habits.

Feel great knowing your small changes are making you healthier and making your friend Opti happy

Based on the insights of Opti eye tracking and screen times, Opti Buddy comes to the rescue to help kids implement good vision habits.

For Parents

For Parents

Monitor children’s health and reward them of their progress

Based on the insights of Opti eye tracking and screen times, Opti Buddy comes to the rescue to help kids implement good vision habits.

Monitor children’s health and reward them of their progress

Based on the insights of Opti eye tracking and screen times, Opti Buddy comes to the rescue to help kids implement good vision habits.

Set controls on screen time

Based on the insights of Opti eye tracking and screen times, Opti Buddy comes to the rescue to help kids implement good vision habits.

Set controls on screen time

Based on the insights of Opti eye tracking and screen times, Opti Buddy comes to the rescue to help kids implement good vision habits.

Watch AI create actionable insights and suggestions to add to your routine

Based on the insights of Opti eye tracking and screen times, Opti Buddy comes to the rescue to help kids implement good vision habits. to help your child’s eye health to give you control

Watch AI create actionable insights and suggestions to add to your routine

Based on the insights of Opti eye tracking and screen times, Opti Buddy comes to the rescue to help kids implement good vision habits. to help your child’s eye health to give you control

Become alerted of potential vision issues and times to go to doctor!

Based on the insights of Opti eye tracking and screen times, Opti Buddy comes to the rescue to help kids implement good vision habits.

Become alerted of potential vision issues and times to go to doctor!

Based on the insights of Opti eye tracking and screen times, Opti Buddy comes to the rescue to help kids implement good vision habits.

Their health, their eyes, their vision

Seamlessly integrate Opti into your child’s digital routine for healthier and happier lives

The Future for Opti and Reflection

We were very proud of this project, especially with the feedback we got from parents and teachers. I hope to continue developing this project and exploring these edge cases below which I believe will make it more impactful!

Integrating with teachers and classrooms

Classrooms are increasingly becoming more digital, with ipads replacing paper more each year. This gives us a great opportunity to expand Opti into classrooms for greater impact. We have validated our idea with teachers who think this could be integrated especially into private schools that have a spending budget to spend on student wellness

Including adults

When interviewing parents, surprisingly they said they would love something like this for themselves (especially those that experienced eye issues, for example, one man said he gets a lazy eye after being on a screen too long and would love something like opti to guide him when using a screen when to take breaks)

Partnering and integrating with eye doctors

Because parents trust eye doctor recommendations, we thought about creating partnerships with eye doctors. By working together, we can ensure that patients receive the best care possible. Eye doctors can recommend our services to their patients. In return, Opti can bring more patients to eye doctors, fostering a collaborative approach to eye health that benefits everyone.

The Future for Opti and Reflection

We were very proud of this project, especially with the feedback we got from parents and teachers. I hope to continue developing this project and exploring these edge cases below which I believe will make it more impactful!

Integrating with teachers and classrooms

Classrooms are increasingly becoming more digital, with ipads replacing paper more each year. This gives us a great opportunity to expand Opti into classrooms for greater impact. We have validated our idea with teachers who think this could be integrated especially into private schools that have a spending budget to spend on student wellness

Including adults

When interviewing parents, surprisingly they said they would love something like this for themselves (especially those that experienced eye issues, for example, one man said he gets a lazy eye after being on a screen too long and would love something like opti to guide him when using a screen when to take breaks)

Partnering and integrating with eye doctors

Because parents trust eye doctor recommendations, we thought about creating partnerships with eye doctors. By working together, we can ensure that patients receive the best care possible. Eye doctors can recommend our services to their patients. In return, Opti can bring more patients to eye doctors, fostering a collaborative approach to eye health that benefits everyone.

MORE COMING SOON

Be sure to come back to learn more about this project!

Including our research process, interviewing with TEDx speakers, testing with parents, our full prototypes and more!

MORE COMING SOON

Be sure to come back to learn more about this project!

Including our research process, interviewing with TEDx speakers, testing with parents, our full prototypes and more!

Let’s Build Something

Designed and developed by Madeline Bay

Let’s Build Something

Designed and developed by Madeline Bay